The Artists

About us

about the artists


the future of presence

The Artists was created to help retailers become more succesfull by introducing product trends with a hospitality twist to it. Product innovations are hard to follow. New brands & clever products are hard to curate. But not for us. We know where new smart & innovative cosmetics can help you to make the difference. 

From small start-ups to established brands, working with The Artists is leading to a unique customer experience with brand loyalty and repeated business. We challenge ourselves to become the number one distributor for all retail cosmetics novelties, in knowledge and in product! Here we don’t just sell products, we help your customers discover them.



We combine the power of appearence with the art of customer experience. Combining this with a well thought out product offer led us to be the experts in our field. When it comes to consumer insights on how to sell cosmetics, you’ve come to the right place! We know everybody’s playing the game, but not all rules are the same.



Brands - exclusive distributed - in their portfolio today are Make-up Designory, Lord&Berry, Velour Lashes and Cinema Secrets. If the product makes the difference, we will make sure you can sell it!

Discover them in our experience store (Brabantdam 63, 9000 Gent),
our retail partners or our webshop.


Live from the stage/my workspace